Rebranding. Sucks.

Rebranding. Sucks. I launched JibberJobber May 15, 2006. If I remember correctly, it came out as a job search tool or job search organization tool even though the logo says career toolset. Im not sure how or why it was JibberJobber > job search tool early on, because I remember wanting to brand it in a much bigger light that is, a long-term career tool (or, set of tools). About three weeks after launching I realized that I had to can you believe it rebrand! And you know what, it has been very difficult to get over the initial perception of job search tool. Thats kind of okay because it was optimized for those in a job search right now. But, once you get a job you should still take care of your network. You should still have target companies that you are tracking and monitoring. You should still keep your resume updated. You should still have elevator pitches. There are a lot of things that we all should do we kind of perfect them during the job search process but once we get that job we go into relax mode and neglect our careers. JibberJobber is the perfect tool for these long-term tasks (which really should be your part of your lifestyle). Im still working on that rebranding. Let me tie this back to an amazing observation I made while interning at Simplot. I noticed that interns were, well, interns! That is, we were all treated as part-timer, wet-behind-the-ear kids. But there was this one full-time guy who had graduated about 5 years earlier you know what? His brand at work was something like he was the intern in Finance. Wow five years later, working full-time, and he couldnt shake that brand! Want to know the best way that I saw to rebrand? I saw someone else do it and the difference was night and day. This other guy had graduated about five years earlier also. But after switching to full-time with Simplot he was offered a job somewhere else. He took it for about two or three years, and wasnt branded as the intern but decided to come back to Simplot. Guess what? Person A was always known as the guy that was the intern from finance. Person B was the guy that was at that other company, did amazing things (or, had amazing titles), and came back to us, adding to the diversity of our management. It was night and day. The lesson I took away from this is that if you want to be known as something more than the intern, perhaps you have to get out, do something else (perhaps even something mysterious), and when you come back your personal brand will be different. Have you ever had to rebrand? Do you have any tips for me (with JibberJobber), or my readers, for rebranding their personal brand? Find more on diversity in the workplace at DiversityJobs.com. Rebranding. Sucks. I launched JibberJobber May 15, 2006. If I remember correctly, it came out as a job search tool or job search organization tool even though the logo says career toolset. Im not sure how or why it was JibberJobber > job search tool early on, because I remember wanting to brand it in a much bigger light that is, a long-term career tool (or, set of tools). About three weeks after launching I realized that I had to can you believe it rebrand! And you know what, it has been very difficult to get over the initial perception of job search tool. Thats kind of okay because it was optimized for those in a job search right now. But, once you get a job you should still take care of your network. You should still have target companies that you are tracking and monitoring. You should still keep your resume updated. You should still have elevator pitches. There are a lot of things that we all should do we kind of perfect them during the job search process but once we get that job we go into relax mode and neglect our careers. JibberJobber is the perfect tool for these long-term tasks (which really should be your part of your lifestyle). Im still working on that rebranding. Let me tie this back to an amazing observation I made while interning at Simplot. I noticed that interns were, well, interns! That is, we were all treated as part-timer, wet-behind-the-ear kids. But there was this one full-time guy who had graduated about 5 years earlier you know what? His brand at work was something like he was the intern in Finance. Wow five years later, working full-time, and he couldnt shake that brand! Want to know the best way that I saw to rebrand? I saw someone else do it and the difference was night and day. This other guy had graduated about five years earlier also. But after switching to full-time with Simplot he was offered a job somewhere else. He took it for about two or three years, and wasnt branded as the intern but decided to come back to Simplot. Guess what? Person A was always known as the guy that was the intern from finance. Person B was the guy that was at that other company, did amazing things (or, had amazing titles), and came back to us, adding to the diversity of our management. It was night and day. The lesson I took away from this is that if you want to be known as something more than the intern, perhaps you have to get out, do something else (perhaps even something mysterious), and when you come back your personal brand will be different. Have you ever had to rebrand? Do you have any tips for me (with JibberJobber), or my readers, for rebranding their personal brand? Find more on diversity in the workplace at DiversityJobs.com.